Decoding the operating models of market leaders.
A curated feed of field notes, interviews, and documentation on the state of corporate execution. We track the signal, not the noise.
Strategic briefings
From the front lines of corporate transformation.
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Why the French Army Hires Science-Fiction Writers
Since 2019, the French Ministry of Defence has paid novelists and illustrators to imagine the threats it might face by 2060 — and it publishes the results. The reasoning behind that choice applies directly to how companies plan beyond the current budget year.
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Beyond the Frame: How Fujifilm Engineered a Legendary Business Transformation
While Kodak faltered, Fujifilm executed one of the most successful corporate pivots of the 21st century. This is the story of how they leveraged their deepest strengths to innovate their way into a more resilient future.
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Amazing Turnaround: How LEGO Avoided Bankruptcy
A few years ago, I had the opportunity to teach a Case Study on LEGO at a renowned business school. Here is the fascinating story of how LEGO avoided bankruptcy.
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N-Gage: How Nokia's Ambitious Project Failed
In the 2000s, before the iPhone, Nokia was the leader in mobile phones. During that time, the Game Boy Advance from Nintendo was gaining popularity, which validated the demand for a portable gaming device.
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Digitalising Sales of Aéroports de Paris
Interview with Benaïssa Embarech, Head of E-commerce at Aéroports de Paris, on how ADP embraced digital innovation to transform their traditional business model.
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Which Innovation Management Platform Is Right for You?
Innovation doesn't just happen—it needs structure, strategy, and the right tools. Whether you're running external innovation challenges...
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Why Most Call-for-Ideas Programs Fail (and How to Make Yours Succeed)
Your organization launches a call for ideas. There's initial buzz and the ideas pour in. Three months later, nothing has happened. Here is why, and what the programs that work do differently.
Architects of Change
The podcast. We interview the intrapreneurs and CEOs who have built their innovation engineering capability, and ask them about the challenges they faced and the solutions they implemented.
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How Butagaz Enters a New Market David Monserand, Business Unit Manager, Butagaz (episode 6, opens YouTube in a new tab) -
Europe's Largest Coworking Network Philippe Morel, CEO, Wojo (Bouygues) (episode 1, opens YouTube in a new tab) -
The Startup That Helped 120,000 People Find Jobs Eric Barthélémy, Intrapreneur, Pôle Emploi (episode 9, opens YouTube in a new tab) -
Entrepreneur Inside a Large Corporation: The Best and Worst Yannick Villar, Founder & CEO, Wx (Sodexo) (episode 5, opens YouTube in a new tab) -
How Total Revolutionizes Fuel Oil Sales Stéphane Séguin, CEO, Fioulmarket (TotalEnergies) (episode 3, opens YouTube in a new tab) -
When Public Service Switches to Startup Mode Gaëlle Toledano, Product Manager, Caisse des Dépôts (episode 8, opens YouTube in a new tab) -
How to Sponsor an Innovation Project Jean-Jacques Thomas, Innovation Director, SNCF Réseau (episode 4, opens YouTube in a new tab) -
How Paris Airports Digitizes Customer Experience Benaissa Embarech, Digital Transformation, Aéroports de Paris (episode 7, opens YouTube in a new tab) -
How Leroy Merlin Reinvents Its Stores Matthieu Degeorges, Project Leader, Leroy Merlin (episode 2, opens YouTube in a new tab)
The framework to launch a new product
Passez en mode startup: six steps to launch your business, the framework used by 1,000 startups.
Whether you're launching your first venture or driving innovation inside a corporation, this book gives you a battle-tested roadmap to turn ideas into revenue, without burning through time and capital. It includes ready-to-use templates (Startup Canvas, Customer Scorecard and more) and real case studies from entrepreneurs and intrapreneurs.
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“Goes beyond theory... an essential mindset for both entrepreneurs and corporate innovators.”
Mehdi Chati -
“The methodology makes entrepreneurship accessible with precise steps and clear objectives.”
Charles Rollet -
“An incredible toolbox... will save you significant time and money quickly.”
Julie Dubut